About Click Wise

Building Custom Solutions for Modern Marketing

We're a dedicated team of software developers, digital marketing strategists, and data engineers united by one mission: building technology that gives your campaigns a genuine competitive edge.

Our Story

From Estonia to Europe: Building What Others Won't

ClickWise was founded by a group of digital marketing veterans and software engineers who were tired of watching great marketing teams struggle with off-the-shelf tools that simply didn't fit their needs. We believed there was a better way.

Starting from Tallinn, Estonia, we set out to build a company that truly bridges the gap between strategic marketing thinking and technical execution. Today we serve clients across 15+ European countries, managing over €200M in annual ad spend through the platforms we've built and operated.

Our multidisciplinary team brings together expertise across paid search, programmatic advertising, data engineering, and UX design — ensuring every solution we deliver is both powerful and intuitive to use.

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Our Values

The Principles That Guide Everything We Do


Transparency

No black boxes. You always know what we're building, why, and how it's performing.


Performance First

Every decision we make is measured against one standard: does it drive better results?


Data Privacy

GDPR compliance isn't an afterthought — it's embedded into every architecture decision we make.


Partnership

We're not a vendor — we're your long-term partner, invested in your success.

By The Numbers

Our Impact in Numbers

50+ Custom Platforms Built
15+ Countries Served
100% Client Satisfaction
Our Team

Meet the People Behind ClickWise

A diverse team of marketers, engineers, and strategists — all deeply passionate about building technology that works.

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Martin Kallas

Co-Founder & CEO

15 years in digital marketing. Former Head of Performance at a leading European media network, Martin brings the strategic vision that drives ClickWise forward.

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Laura Tamm

Co-Founder & CTO

Full-stack engineer and data architect. Laura leads our engineering team, designing the scalable, GDPR-compliant platforms that power our clients' campaigns.

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Andres Nõmm

Head of Data Engineering

Data pipeline expert with deep experience in advertising attribution modelling and real-time analytics infrastructure across Google Cloud and AWS.

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Katrin Veski

Head of Paid Media

Certified expert across Google, Meta and programmatic platforms. Katrin has managed campaigns delivering over €200M in tracked ad spend across European markets.

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Rasmus Pärn

Lead Software Engineer

Specialises in building high-performance campaign management systems and API integrations with all major advertising platforms and data sources.

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Elena Saar

UX & Product Design

Turns complex data and workflows into intuitive, beautiful interfaces. Elena ensures that every platform we build is as enjoyable to use as it is powerful.

Ready to Work With Our Team?

Let's discuss how we can help you build better marketing technology.